International Literacy Day is September 8, 2014, and National Adult Education and Family Literacy Week is September 22-28, 2014. These important dates are opportunities for raising awareness about the adult literacy crisis in the United States and around the world.
To help you spread the word in your community, ProLiteracy developed this toolkit, which includes fact sheets, suggested activities, social media messages, and media templates.
Host a local Engagement Event to involve multiple stakeholders in your community in a conversation about our adult skills systems and how they can be strengthened to effectively reach more adults will low skills. More information & Toolkit
The Ad Council and the Dollar General Literacy Foundation Launch PSAs to Encourage Young Adults to "Skip the Drama" and Pursue their GED® Diploma
PSAs feature Kristian Alfonso from Days of Our Lives, John York from General Hospital and Country Music Star Dustin Lynch
Press Release: Ad Council – Thu, 14 Aug, 2014 10:13 AM EDT
NEW YORK, Aug. 14, 2014 /PRNewswire/ -- Today, the Ad Council and the Dollar General Literacy Foundation launched new public service advertisements (PSAs) on behalf of their national GED® Achievement campaign. This highly impactful multimedia campaign is designed to provide high school dropouts the information and encouragement needed to begin the road to earning a GED® diploma.
To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7292751-ad-council-dollar-general-literacy-foundation-encourage-young-adults-pursue-ged-diploma/
According to the U.S. Department of Education, more than 37 million adults do not have a high school diploma. This new public service campaign is aimed at addressing this critical issue. Recent data shows nearly 30 percent of adults with household incomes at or below the federal poverty line do not have a high school credential. Many people without a GED® diploma must work multiple jobs to make ends meet and may work jobs with lower pay and less stability.
"Our goal with this campaign is to encourage people to pursue their dreams through education. Obtaining a GED® diploma is often the first step toward a college degree or better job and a brighter future," said Denine Torr, director of Dollar General's community initiatives. "We believe the theme, 'Skip the Drama,' will connect with people and emphasize the idea that once they've earned their GED® diploma, they can pursue a career with confidence." Read more...